Terms and Conditions
Accounts We Manage
BANKRUPTCY PPC reserves the right to decline any client that we do not feel our service is in their best interest. Based on all of the elements that are absolutely required to run ads successfully on Google Ads for Bankruptcy lawyers and firms, we have developed this product so that we only provide a service that is most likely to bring success for our clients. If we do not accept a client we will provide the reason why we don’t think.
BANKRUPTCY PPC monitors call data to ensure that tracking is working but the client is responsible for answering the phone, contacting lead form submissions, and winning new business. BANKRUPTCY PPC does not listen to phone calls or review lead forms accept to the end of optimizing lead generation for the client.
Bankruptcy PPC Communication & Availability
Your BANKRUPTCY PPC team is available from 9 to 5 EST
Our service includes your choice of monthly communication, either a 30 Minute Catch Up Call or Written Report Analysis + Video Update. If you need additional communication, you may:
Submit a Ticket. Tickets are our way of assisting our partners with quick, simple requests. We want to communicate with you, however, we are committed to focusing on what is best for you. Excessive requests outside of our scheduled communications would take resources away from account management, which is not in your best interest.
When you submit a ticket, you’ll typically receive a response within 24 hours during business hours. Please understand that we do occasionally experience a high volume of requests, especially during the first week of each month, which can increase our response time to 48 hours. Please note that response time and resolution time are not the same things. Although we try to resolve requests upon the first response, if you are requesting something requiring extensive time and/or outside of the scope of our strategy, this can sometimes take a few days and may be billable.
All calls with BANKRUPTCY PPC must be held at a computer, with reliable internet and in an environment free of distraction. If we have connectivity issues, problems hearing you due to the background noise or similar, we will kindly ask that we reschedule the call so we can make it as productive and efficient as possible for everyone involved. All our calls are recorded and access to the call recording will be provided to you. However, we strongly recommend you take detailed notes in case there is an issue with the call recording, which can happen.
BANKRUPTCY PPC uses set build structures, settings, ad copy, keywords and extensions depending on the budget. The selection of these items is at the discretion of BANKRUPTCY PPC and is in the best interest of our client.
To use Location extensions, the client must have a Google My Business (GMB) listing. Location extensions have become increasingly important. So important, that when Google recognizes a Google Ads account is related to a GMB account they will automatically link it! We encourage all clients to get a GMB account if they do not have one and if they do have one that the information is accurate and fully filled in. BANKRUPTCY PPC is not responsible for errors in location extensions where the data is pulled from a GMB account.
The minimum ad budget we work with is $1,000 USD. Account budgets are paced based on a calendar month and not a billing cycle. Daily budgets will fluctuate based on performance, pacing, and Google’s ad delivery frequency. It is common and acceptable that we pace high or low during the course of the month. We try to adjust budgets and pace to make the full monthly budget last until the last day of the month. Due to fluctuating search volume and Google’s ability to overspend a daily budget, it is not uncommon for us to pause 2-3 days early. BANKRUPTCY PPC will not provide any sort of refund or concessions for running out of budget early. Our clients have a budget that can afford a specific number of clicks per month. Whether the budget is spent in 25 days or 30 days, we’ve delivered the maximum number of clicks our clients can afford.
If you request a budget update, the budget update is assumed to apply to the current calendar month unless otherwise stated in the request. For example, if you increase the budget from $1000 to $2000 on October 15th, we will adjust budgets to spend $2000 in the calendar month of October. Please be aware, If the budget is increased near the end of the month, we may be unable to meet a new budget based on the search volume available for the remainder of the month. If you decrease your budget mid-month, please take into consideration that we’ve already spent the budget so far this month. If the decrease is substantial, we may not have any budget left to spread out along the remainder of the month which will result in pausing campaigns.
Account Change Requests
BANKRUPTCY PPC will apply only the strategies and optimizations that are in our client’s best interest. If a change is requested that is not in the best interest of the account, we will not fulfill the request. We appreciate this may cause frustration, but it is what is best for the long-term success and happiness of our clients.
Unauthorized Changes in Ad Account
We will not tolerate 3rd parties (clients or other agencies) making changes in our ads accounts. If we discover changes made inside a managed account without our prior disclosure, there will be a warning issued on the first infraction. The second infraction may result in the cancellation of the account.
We provide client access to a performance dashboard. The performance dashboard is updated once daily and is updated through the previous day. Included in each management package are automated reports. Reports are generated on the 1st of each month and report on the previous calendar month.
Included in our service, BANKRUPTCY PPC creates and tests landing pages in Unbounce using proven templates. These pages are owned by BANKRUPTCY PPC, not the client. Should the client continue in (90) days of management from the date this agreement is confirmed, ownership of the landing page will transfer automatically to said client. Should the client wish to purchase the landing page template for uses outside of our management preceding (90) days, they may do so for a fee of $500. Unbounce pages can only be downloaded in Unbounce files which are not compatible to upload to any other systems. In order to use the page, the client will need to have their own Unbounce account.
Third-Party Tracking Implementation If you wish to have third-party tracking implemented on your landing page, we can implement page view codes for $75 and conversion tracking for $150 per code.
Our approved call tracking provider is CallTrackingMetrics. We do not accept any other providers. All clients get 1 local phone number forwarded to a landline included in their management fee. Phone numbers will also have calls forwarded to cell phones included.
BANKRUPTCY PPC incurs additional costs for toll-free numbers and forwarding international numbers to mobile phones. Toll-free numbers incur a setup cost typically ranging from $25 to $75 and a monthly fee typically ranging from $10 to $15 depending on the country. You may request a custom quote for actual costs. These additional costs will be applied to your invoices.
BANKRUPTCY PPC will troubleshoot connectivity issues within reason. We cannot troubleshoot third-party software and services (ie. client answering service causing an issue with connection) but will contact Call Tracking Metrics directly to troubleshoot in order to provide the quickest resolution.
If our client does not answer their phone, that doesn’t mean a caller will automatically leave a message. No refunds issued for Call Tracking Metrics costs or clicks costs associated with unanswered calls.
Anytime call tracking is utilized there is a chance that spam calls may occur. Our client is not charged by BANKRUPTCY PPC for these calls and these calls are not associated with clicks or click fees, as such no refunds are issued for Spam calls. Spam calls can be reported to BANKRUPTCY PPC who will then block the number and/or elect to purchase a new tracking number at no additional cost.
Call Tracking Testing
BANKRUPTCY PPC may at any time conduct test calls if we ever feel there may be an issue with call tracking. BANKRUPTCY PPC will not speak to your client and will hang up as soon as the call connects.
Set-Up Fees and One Time Fees
Payment for Onboarding Fees and other one time fees are due at the time the service is ordered and are non-refundable.
Monthly Management Fee
The first monthly management fee will be invoiced 7 days after the account is onboarded and will recur monthly on that date. Monthly management fees are based on the client’s budget and not actually spend. Management fees will not be adjusted based on actual adspend.
Management fees apply until the client has submitted an official request to pause or cancel management. Due to the nature of optimizations and vendor fees associated with our management, a cancellation or pause mid billing cycle will not result in a refund of any type. BANKRUPTCY PPC has a five day grace period policy for cancellations. If the “Effective Date” of cancellation (as indicated on the Client Cancelation Form) is within the five-day grace period indicated by the “date issued” and “date due” fields of the invoice, that invoice will be voided. If service is canceled outside of the five-day grace period, full payment will be expected for that invoice.
We will discontinue our management, and consider canceled, any account that has any recurring invoices outstanding and past due by more than 14 days. Please note that when a stop-work order is put through our system, all client campaigns will be paused, all access to reporting will be disabled, all landing pages purchased through us will be disabled and any call-tracking numbers will be disabled until the account becomes current. We reserve the right to turn all delinquent accounts over to a third-party collections agency as well as report the delinquency to all applicable agencies (credit bureaus, better business bureau, etc.).
Account Cancellation and Pausing
All cancellation and pause requests must be submitted via a cancellation form. Cancelation requests require a 30-day notice. Request to pause requires a 24-hour notice during business hours. Any requests submitted after business hours on Friday, over a weekend or holiday, with an effective date that falls on a non-business day, will be processed the next business day. BANKRUPTCY PPC will not be responsible for spend over that time period.
A cancellation means BANKRUPTCY PPC will pause all campaigns, release all tracking numbers, unpublish all landing pages and the client will be removed from the reporting dashboard. Please make sure you download any reports you require prior to the cancellation date. Account exports are provided upon request but accounts will not be released. Landing pages exports can be purchased for a fee (please see your partner guide for pricing), but keep in mind that the export is only compatible when uploading into an Unbounce account.
We allow account pauses to accommodate seasonality, investment re-evaluation, extended vacations, and the like. A pause means BANKRUPTCY PPC will pause all campaigns. All call tracking numbers, landing pages, and the reporting dashboard will be preserved. The monthly pause fee is $100 to cover costs associated with our vendors.
Client Running their Own Account
If the client wishes to run ads on their own, they must submit a cancellation request. A download of the account will be provided upon request which they can then upload into their own Google Ads account.
The account is Down due to payment method
Google will stop running ads in the account if there is an issue with the payment method on file. BANKRUPTCY PPC is not responsible for or able to resolve billing issues.
Account Under Review
Google may, at its discretion, place any account “under review”. During this period (typically 1 to 3 business days) ads will not be eligible to run. Unfortunately, BANKRUPTCY PPC is not able to expedite this process. These reviews are typically related to billing verification and is for the safety of the client.
One of Google’s Ads policies allows Ads to spend up to 200% of the daily budget each day. This policy in addition to delayed reporting makes it easy to spend over a set daily budget. Although BANKRUPTCY PPC has tools in place and makes many adjustments during the course of a month to ensure we stay within the monthly budget, BANKRUPTCY PPC is not responsible for overspend up to 20% over the account budget because of this policy.
Website Properties/Single Account
Only one website can be advertised per individual Google Ads account. Any accounts that have multiple web properties being advertised will be broken up into separate accounts and treated individually for management, reporting and billing purposes.
Google restricts and/or prohibits advertising of various products and services such as prescription drugs, firearms, counterfeit goods, etc. Google can update this list at any time.
If we determine that a client is no longer able to advertise due to this policy, we will notify you immediately.
Account or Ads Down Due to Policy Issues
Google may stop running ads in an account due to a policy issue with ads, the landing page, website, content, service/product restrictions, etc. Their policies are updated frequently and often without announcement. It is also not uncommon for ads to be disapproved incorrectly and BANKRUPTCY PPC will work with Google to resolve this. Although extremely uncommon, if we are unable to resolve the policy issue, BANKRUPTCY PPC will try our best to find an alternative solution such as a new service, platform, landing page, etc. In the event another solution is not available, BANKRUPTCY PPC will terminate all services effective immediately.
Unfortunately, bankruptcy ads are not eligible to participate in remarketing. Google has clear privacy policies related to cookieing remarketing audiences.